Animation

A particular animation that grabbed my attention was the new commercial by Honda, for their new car the Crosstour. The commercial is a 30 second animation that follows the car and the owners through their exciting lives that the car provides for them. The car itself is a real image imposed in an animated background. The 3-dimensial commercial takes us through different origins of space as we follow a snowflake through the mountain side with the car then cuts to a snowboarder carving down the mountain. The Characters have a somewhat lifelike look to them but are more mechanistic with their bodies having a jagged edge look to them, which was done purposely by the creators. None of the objects have any smooth features to them and are mostly composed of squares and triangles, such as the trees, logs, snowflakes, and the characters bodies. Taking place in the winter, the colors in the commercial are mostly dark and cold containing a lot of dark blue and black. With some instances of warm colors such as red for the fire and the wood.

The animation is meant to look continuous as the camera moves from one location to the next with each object transforming into the next. We see the snowboard coming down the mountain then turning into a wood log, which is coming out of the car, then we follow the spark of fire which turns into a snowflake in the middle of a snowball fight which then leads to the snow on the windshield of the car. These instances are meant to show the exciting adventures that one could live if they owned the car, which is what the company wants you to feel.